Grupo Giao – Web Dev

Summary
Redesigned Grupo Gião’s websites into a streamlined, brand-coherent system that improved reservations, UX, and cross-selling.

Context / Problem
The old WordPress site was chaotic: incoherent visuals, unoptimized assets, poor SEO, excessive plugins, and bad UX. This led to low online reservations, weak brand presence, and staff overloaded with calls.

Strategy
I defined the brand’s visual identity first, then stripped the sites back to essentials, keeping a clean black-and-white system that adapts to each venue’s unique aesthetic. Focused on UX, SEO, and functionality over decoration. Although I initially skipped mobile-first design, I corrected this later.

Results

• Majority of reservations now handled online instead of by phone
• Reduced staff workload and improved operations
• Stronger cross-selling between venues
• A simple, consistent brand system across all sites

Takeaways
Planning upfront is essential, winging it costs time later. This project sharpened my approach to balancing design, function, and business goals.