Redbull x Donuts&Juice
Redbull X Donuts&Juice
Mission
Create a playful, visually loud brand experience to match Red Bull’s energy and Rooftop Eva’s summer vibe
Drive traffic to the venue through a unique, recurring party format
Help Red Bull promote new product flavors in a lifestyle context
Outcome
“Donuts&Juice” became a visual favorite and led to repeat summer editions
Not a record-breaking turnout, but set a new bar for branded collabs at Rooftop Eva
Impact
Strengthened collaboration with Red Bull Portugal
Design trust earned for future projects
Internal recognition of the importance of branded events — though attempts to replicate the formula without brand depth proved less successful
Credits
DJ Iniciado & Guest DJs
Red Bull Portugal
Rooftop Eva
Staff Global (hostess team)
Creative Direction, Design, Animation — Vince Miklos
Context / Challenge
First-time collaboration with a global brand
One-month production window
Event aligned with a difficult tourism season, requiring high visual appeal to boost interest
Red Bull was involved as sponsor — allowing full creative freedom, but high quality expectations
Scope of Work
Design & Branding
Complete event identity and naming concept
Custom logo and graphic system
Color palette inspired by donut glaze (pink/turquoise)
Typography, layout, and icon system aligned with theme
Motion Design & Content
Animated main teaser for Red Bull’s venue screens
Horizontal animated poster
Story & square animated versions for Instagram
6+ animated snippets for use as auxiliary assets and live VJ background visuals
Social Media Assets
Content prepared in various aspect ratios for feed, stories, reels, and projection
Branded, high-energy animations built for shareability and repetition
Brand Activation Support
- Visual direction support for venue decoration and Red Bull stand integration
- Art direction alignment with music genre (R&B / Hip Hop) and poolside sunset energy
Strategy
Blend Red Bull’s bold image with a playful, visually “stacked” concept
Create excitement and consistency across all touchpoints: poster, screen, social, venue
Anchor design in leisure and texture — frosting, glaze, heat, music
Use animation and layering to move beyond flat graphics, with tasteful execu
Results
- Strong visual reception and high tagging rate from guests
- Informal positive feedback from Red Bull Portugal regional team
- Became a recurring summer event at Rooftop Eva
- Visuals created a high perceived value for attendees
Key Takeaways
Saying yes before you’re ready can unlock unexpected growth
Bold design direction built trust with a major brand
Overlayered animation — when done right — creates higher engagement
Brand systems work best when they have a theme, not just a name
