Timeline

I was born in Hungary and moved to Portugal when I was 8. I grew up deeply drawn to science to the point where teachers once suggested I pursue nanorobotics, but I didn’t like the idea of them deciding for me. I didn’t want to follow a pre-set path, and coming from a family with little economic stability, I decided to learn economics in high school as a way to take control. Ironically, that year the course didn’t open at my school, and in the middle of the confusion, I chose something I knew almost nothing about: visual arts.

It felt like a challenge. That’s probably why I stayed.

I realized I was more interested in the strategic side of creativity, so design became the obvious path, not fine arts. I had plans to study abroad in Denmark, but life had other ideas. At 17, I found myself alone in Portugal and had to choose what was possible, not what was ideal. That’s how I ended up studying at the University of Algarve which was the closest option.

While university taught me a few things, I took design seriously from day one and ended up learning most of it on my own, making things easy. For me, it was personal. I wanted to understand not just how to make things look good, but why they matter.

After graduating, I joined Grupo Gião as an intern and gradually became their lead designer and later CMO, building brand ecosystems for seven venues. It’s been a rewarding ride and I’m proud of what I accomplished, but I feel myself getting too comfortable. That’s usually my cue to wake up, it means I’ve done what I had to do.

Seeking a more complex challenge, I stepped into my current role as an Incorpora Agent. While it may seem like a pivot, I view it as a masterclass in high-level system design. I am applying creative storytelling and design thinking to a different canvas: the intersection of government frameworks, corporate interests, and human behavior.

This role provides a direct look into the mechanics of how large-scale organizations operate and what they prioritize when the stakes are high. It has been a strategic move to broaden my network within the Algarve luxury sector, positioning me in rooms where decisions are made. By deconstructing how these entities function, I am refining my ability to solve problems that go far beyond aesthetics. It is a deliberate exercise in understanding power, people, and the friction between them.

I’m now looking ahead. I want to go bigger, work smarter, and keep learning by doing.