Step onto one of Portugal’s most prestigious and historic golf courses. The Old Course offers an exceptional experience for the discerning golfer, blending tradition with modern perfection.
Services
Client
DETAILS
Year
Website
Challenge
Old Course launched a new menu, they needed to capure the luxurious feel with the food as the main character.
When Portugal was hit by one of the biggest storms in years, executing a high-volume food shoot at Old Course Vilamoura felt like a logistical gamble. Reaching the location required navigating hazardous roads amidst a literal doomsday scenario, with genuine uncertainty over whether transit would even be possible.
The objective was to capture the entire restaurant menu in a single high-intensity day, producing a multi-format asset library covering print menus, social media channels, website displays, and all promotional collateral.
Process
Working alongside the onsite marketing manager, every single dish on the menu was photographed systematically to maximize asset versatility.
To combat the severe lack of natural light caused by the storm raging outside, complete artificial lighting setups were deployed to recreate clean, controlled illumination.
Plates were styled dynamically across different tables, captured both individually and alongside surrounding dishes or paired drinks to secure every possible compositional angle.
This methodical approach ensured that the brand received a comprehensive visual suite tailored to diverse marketing formats, while maintaining a coherent aesthetic.
Result
~600 final images were delivered, structured inside a file system categorized strictly by location and menu item.
Despite severe weather constraints and tight single-day timelines, the project established a cohesive, high-end visual library that equips the marketing team with endless deployment options.
Old Course will forever be a luxury reference in the Algarve, thank you for having me!
Old Course will forever be a luxury reference in the Algarve, thank you for having me!
