Redbull brought the energy, the DJs had the vision , I made it real
Services
Client
Redbull
Rooftop Eva
Rooftop Eva
Year
2023
Website
Challenge
This was my first collaboration with a global brand, with just one month to produce.
The event came during a tough tourism season, demanding a high-appeal concept to drive traffic. Red Bull acted as sponsor, granting creative freedom, but with high expectations for quality and brand alignment.
Strategy
I created the entire identity from scratch: naming, logo, and a graphic system inspired by donut glaze and summer textures.
Motion played a key role, teaser animations, looping visuals for Red Bull’s venue screens, and a full set of content optimized for Instagram, projections, and live VJ sets.
The idea was to blend Red Bull’s boldness with playful layering, giving guests a strong, immersive atmosphere that extended across every touchpoint, poster, screen, social, and venue decor.
Result
This project showed me how powerful it is to anchor design in both texture and lifestyle context.
- Guests highly engaged with the visuals, strong tagging rate on social media.
- Positive informal feedback from Red Bull Portugal’s regional team
- Donuts&Juice became a recurring summer event at Rooftop Eva
- Set a new internal benchmark for branded collaborations, raising the perceived value of events
Who doesn't like free donuts?
Who doesn't like free donuts?
