Moto Clube Faro
Moto Clube Faro
Mission
Drive ticket sales for the 43rd Concentração Internacional de Motos
Elevate the club’s digital presence to reflect its cultural legacy
Reach a broader international audience through paid media
Improve local brand perception with a more cohesive and active social media strategy
Outcome
Organic engagement improved by 150–250% across platforms
Strong baseline before paid media resulted in a CPC of €0.02 during launch
Clear brand growth across all metrics within just two months
Impact
New brand presentation approved unanimously by the board, increasing trust
Open discussions about continuing work year-round beyond the event
Helped reposition the Moto Clube Faro visually for younger and international audiences without compromising legacy
Credits
Visual media (photo/video) provided by the client
Event poster designed externally
All social strategy, editing, content, motion, layout and paid media by Vince Miklos
Context / Challenge
Managing legacy: balancing the club’s deep-rooted identity with a much-needed update
Fragmented leadership: multiple board members with differing visions and expectations
Lack of organized assets: delays caused by inconsistent delivery of media from various sources
Cultural hesitation: concern over mixing modern design with classic “motociclista” heritage
Scope of Work
Design & Branding
Reconstructed visual direction using legacy logo as a foundation
Developed visual hierarchy and styling system to unify feed and stories
Introduced modern typography blended with vintage, print-inspired detailing
Social Media Strategy
2-month campaign plan leading to the event
Daily/weekly posting rhythm (1–2 posts, 1 reel, 5 stories per week)
Cultural tone blend: informative, nostalgic, and energetic
Event storytelling through series (e.g. History, Logos, Sede, Concentração)
Paid Media / Ads
Meta Ads strategy and management
Achieved €0.02 CPC in first campaign
Targeted audiences based on location, biker interest groups, and prior engagement
Optimized creatives for reach and conversion in multiple languages
Content Execution
Edited provided video and photo assets for reels and feed
Created custom motion graphics and text overlays
Reframed amateur media using nostalgic aesthetics (film grain, overlays, paper textures)
Strategy
Strip everything to the essence: logo, type, symbols
Rebuild with intention: pairing biker iconography with clean, functional design
Preserve culture, not chaos: avoid forced trendiness while improving structure and clarity
Empower story-based content — heritage as content goldmine (e.g. logo evolution, sede history)
Results
Reach of nearly 2 million in under two months
Instagram following increased by 200%
High engagement and positive sentiment toward the new identity
Internal perception of the club improved through polished, respectful communication
Key Takeaways
Legacy brands don’t fear evolution — they fear disrespect
Clear, confident design can bridge generational gaps without diluting identity
Early access to assets and clear project ownership is crucial for smooth delivery
The Moto Clube Faro team is one of the most professionally organized orgs I’ve worked with — don’t judge a club by its leathers