Current Position
As the Chief Marketing Officer at Grupo Gião, I handle branding, marketing, and digital strategy across multiple hospitality venues. From high-end cocktail bars to rooftop lounges, I ensure each brand has a strong identity, a compelling online presence, and a seamless customer experience. Whether it’s crafting campaigns, refining visual identities, or developing content strategies, my focus is on delivering results without relying on massive budgets or big teams.
What I Do
I help brands become more than just good-looking, I help them make sense.
From visual identity to marketing systems, I work across the full brand spectrum, building the foundation and the execution to make things work in the real world.
Design, strategy, storytelling, structure, all under one roof.
Brands I’ve Worked With
I’ve had the privilege of working with a variety of businesses, primarily in hospitality but also in other industries that I find interesting.
How I Work
Every brand is different, but the process stays solid:
Understand the vision (or help you find it)
Build a system that supports it — visually and strategically
Execute with clarity and care
Create tools that let the brand grow without losing itself
Whether you’re a small business with ambition or a legacy brand that needs a refresh, I adapt the process to your needs — without adding fluff.
What That Includes
Depending on the project, I work across:
• Brand Identity Design
• Creative Direction
• Content & Social Strategy
• Photography & Video
• Paid Media (Meta & Google Ads)
• Website Design & Structure
• Brand Architecture (multi-brand systems)
• Team Training & Workflow Setup
If you’re not sure what you need — that’s often where we start.
CASE STUDIES
Strategic brand & marketing ecosystem for a renowned multi-venue hospitality group
Moto Clube Faro Mission Drive ticket sales for the 43rd Concentração Internacional de Motos Elevate the club’s digital presence to...
Redbull X Donuts&Juice Mission Create a playful, visually loud brand experience to match Red Bull’s energy and Rooftop Eva’s summer...
